As with most specialty and niche crops, fish farmers in the Midwest typically have to market their own product. This can be done in a variety of ways from local farmers markets and restaurants, to ethnic markets and restaurants in large metropolitan cities.
Farmers should always have more than one market identified for their fish to be sure that they will always be able to sell product. This is especially critical for farmers who want to acquire funds from traditional agricultural lenders. Another option is for a group of farmers to start a marketing cooperative that can allow them to enter larger markets that would not be open to individual farmers because of the smaller scale of their business.
The following material can be used as a starting point for an aquaculture marketing plan.